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Simple, honest pricing

Start free and validate your first ideas. Upgrade when you're running more market tests than the free plan covers.

Free

Everything you need to test your first market.

£0 / month

  • 3 active projects
  • 10 AI idea runs per month
  • 20 Complaint Finder searches per month
  • 1,000 complaints per project
  • 1 weekly niche watch
  • CSV, paste, and starter-pack imports
  • Markdown report exports
Start free

Pro

For serious builders

Room to run many market tests side by side.

£9 / month

Everything in Free, plus:

  • 100 active projects (vs 3)
  • 500 AI idea runs per month (vs 10)
  • 1,000 Complaint Finder searches per month (vs 20)
  • 20,000 complaints per project (vs 1,000)
  • 10 weekly niche watches (vs 1)
  • Cancel anytime, no lock-in
Start free, upgrade anytime

Pro is £9/month, billed through Stripe. Prices in GBP. Questions? See the FAQ on the homepage.