Find business ideas hidden in real customer problems.
Enter an industry or paste customer feedback. Rift groups the problems people keep repeating, shows you the original sources, and suggests practical ideas you can explore.
“Nobody reminded me about my appointment. Again.”
1 of 11 complaints · dog grooming
7 places, searched at once
Reddit, app reviews, Hacker News & more
Automatic booking reminders
Idea score 86 / 100 — explained, never a black box
+12 ideas
found in real posts this week
Sample data. Your results are built from real complaints in your market.
How it works
Three steps. No research skills needed.
You don't need to know anything about customer research or idea validation. If you can type a market you're curious about, you can use Rift.
- 1
Tell Rift an industry
Type any market you're curious about, or paste reviews, support messages, and complaints you already have.
- 2
See the problems customers repeat
Rift reads everything and groups the complaints that keep coming up, with links back to the original posts.
- 3
Explore ideas backed by sources
Each repeated problem becomes a practical business idea you can explore, with a score that is explained, never a black box.
Prefer to watch? The whole flow in 90 seconds. The video is optional, and everything it shows is explained on this page.
A full example
From “dog grooming” to an idea worth exploring.
This is one real-shaped result, end to end. It's sample data. Your results are built from real complaints in the market you choose.
What people said
Rift found 11 complaints describing the same problem. Here are three of them.
“Nobody reminded me about my appointment, so I forgot. Again. Third time this year.”
Found on Reddit
“Love my groomer but booking is a mess. I text her and hope she sees it.”
Found on App review
“Got charged a no-show fee for an appointment I never knew was confirmed.”
Found on The web
In the app, every quote links back to the original post, so you can check the evidence yourself.
The idea Rift suggested
Automatic booking reminders for independent groomers
- Who has the problem
- Pet owners who book with small, independent groomers, and the groomers losing money to missed appointments.
- What they do today
- Texts, paper calendars, and hope. Reminders only happen when someone remembers to send them.
- Idea score
- 86 of 100, from a fixed formula combining how often the problem appears, how severe it sounds, and how consistent the complaints are. The same complaints always give the same score.
What you'd do next
Explore it
Read the full breakdown: who has this problem, what they do about it today, and the questions to ask them.
Save it for later
Keep it on your shortlist and compare it side by side with other ideas.
Dismiss it
Not for you? Set it aside and move on to the next problem.
Free to start · No credit card required
Where the evidence comes from
Seven places founders find problems, searched at once.
When you type a market, Rift searches these seven places for real customer complaints. You can also paste your own reviews, support messages, or a spreadsheet. Everything lands in one project and feeds one set of scored ideas.
How results are made
No black boxes, no invented numbers.
Rift is a research tool, so you deserve to know exactly how it reaches its conclusions, and what happens to anything you paste in.
Repeated problems, not one-off gripes
An idea only appears when several different people describe the same problem. One angry post is noise; eleven people saying the same thing is a pattern.
A score you can check
Every idea gets a 0–100 score from a fixed formula: how often the problem appears, how severe it sounds, and how consistent the complaints are. The same complaints always give the same score.
AI that shows its working
AI groups and summarises the complaints, and that's it. It never invents market sizes or statistics, and every conclusion links back to the complaints it came from.
Your data stays yours
Feedback you paste is private to your account and only used to build your results. Nothing is public unless you create a share link, and you can delete your account, and everything in it, at any time.
Why Rift?
A chat forgets. Rift keeps receipts.
Even with web search, a chat skims a few pages and forgets them. Rift builds a stored evidence base: real complaints, linked to their source, tracked over time.
Asking a chat AI for business ideas
- Skims a few pages once, pastes a few links, forgets it all tomorrow
- A different answer every time you ask
- No dated history, so it can't tell if a problem is growing
- Only answers while you're typing
Researching the same niche in Rift
- Collects hundreds of complaints from 7 sources into one evidence base. Deduped, stored, and every quote linked to its source
- A fixed 0–100 scoring formula. The same complaints always give the same score, with the breakdown in the open
- Shows a pain trend from dated complaints, and says “Not enough data” instead of guessing
- Watches your niche weekly and emails you when new complaints appear
Use ChatGPT to brainstorm. Use Rift when you want proof a problem is real before you build.
FAQ
Questions founders actually ask.
What Rift is, what the scores actually mean, and what it costs.
Do I need any experience with customer research?
No. Rift is built for first-time founders and side-project builders. If you can type a market you're curious about, you can use it. The full example shows exactly what you get back.
Where do the customer problems come from?
Type a market and the built-in finder collects complaints for you (the full list of places it searches is in the sources map). Or paste your own reviews, support messages, and things people tell you. Even 5 to 10 sentences is enough.
Can't I just use ChatGPT for this?
A chat skims a few pages and forgets them; Rift stores every complaint with its source and scores ideas with the same fixed formula every time. The comparison above has the full side-by-side.
Do the scores prove an idea will work?
No, and Rift never pretends they do. Scores are transparent sorting guides computed by a fixed formula, so the same data always gives the same score. Real validation means talking to real people.
Does the AI invent market statistics?
Never. Every conclusion is grounded in the complaints Rift collected or you provided. The AI only groups repeated problems and summarises them. The score itself is computed by Rift, not the AI.
Is my data private?
Your complaints and ideas live in your account and are only used to generate your results. Nothing is public unless you explicitly create a share link, and you can revoke a link at any time. You can also delete your account, and everything in it, whenever you like.
What does Rift cost?
There's a real Free plan — no credit card needed to sign up. Pro is £9/month and raises the limits for people running many market tests at once. See the pricing page for the full comparison.
Ready to find your first idea?
- Free to start
- Works with just 5–10 pasted comments
- No credit card required